tirsdag den 9. september 2008

Definition of trendspotting & future thinking

"A trend is a description of a change taking place long term or short term".
A trend can be short term manifestations, e.g. a fashion, design, assumption. A trend can also be a long term megatrends, which typically has a minimum of 30-50 years relevance, e.g. globalization, individualization, digitalization. Trends can be invisible, e.g. change in the gender roles, or visible, e.g. gadgets.

"The future is a story of where we think/hope/believe we are heading".
The future is a construction of some better/worse/different to the present. It’s a change. Not a time we will ever live in. We live in presence. But the future is a description of time compared to the present time.

A trendspotter is a person who is making change possible. Forecasters, business leaders, politicians, stock analysists, futurists identify trends and talk about the future to transmit a story into value for others. In short the role of a trendspotter is to tell persuasive stories about the present and the future to influence others.

Above definitions are key learning’s of the lecture "Trendspotting and future thinking", 4th September 2008.

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